Deejay has a core philosophy that our business must only generate profits through service, in everything we do. If there is no benefit to our customers and to society at large, Deejay has chosen to not be in that space. Deejay has consequently achieved many milestones and contributed much to the well being of thousands of small farmers.
Deejay has set up and funds a trust called “Deejay Agri Support Foundation (DASF)” Specifically for the benefit of the small farmer. Deejay invites companies who wish to make a difference in rural areas, to join with DASF in their CSR efforts. DASF is completely transparent in all its workings, records and financials.