SR&D and Innovation

The SEARCH, RESEARCH and DEVELOPMENT department or the SR&D Department has existed from the very inception of the Farm. Finding better ways to do the same task is a core philosophy at Deejay. This department believes that the only way to do a task is the best way. Finding that way and then improving on it, is the Deejay hallmark of innovation, improvement and creativity.

Twelve years ago, the SR&D Department reorganized itself to be even more efficient, comprising 9 young scientists and dedicated professionals, and added the “Search” division. Under the “SEARCH” section of R&D, the department has done an amazing job of identifying new cultivars, with different and new commercially viable characteristics.

The SR&D department is running a series of tests:

  • A trial hybrid is under testing that will potentially yield over 4 tonnes of Coconut Oil per acre.
  • Another trial is enhancing our new general purpose hybrid to a potential production of 350 nuts per tree per annum.
  • A regular tall palm yields approximately 20 liters of Tender Coconut Water per tree per annum, while the Deejay Sampoorna yields more than 120 liters per tree per annum. A new hybrid is under testing that will potentially yield 200 liters of Tender Coconut Water per annum.
  • A line of palms is under development with two spathes from each leaf. With this approach, instead of the bunches getting bigger and larger leading to stripping or buckling, we are exploring the possibility of doubling the number of bunches with each leaf having two spathes.

We at Deejay, want to ensure that you have the best possible experience with our products, and it is important to be aware of the presence of duplicate/counterfeit/fake products in the market.
     Please be advised that there are unauthorized sellers and counterfeit versions of our product; Deejay Sampoorna® (hybrid coconut seedling), that do not meet our quality standards. Purchasing these duplicate products will lead to several issues due to their substandard quality and low productivity.
        We supply the Sampoorna seedlings, directly from our company farms and nurseries after they undergo multiple levels of quality checks to ensure only the best are delivered to our customers. To prevent adulteration outside our nurseries, a hologram sticker is attached to each and every seedling.
      We strongly recommend that you purchase our original product only through our Company Sales Executives, ISPs (Independent Sales Promoters), online portal – BigHaat, or directly through the Bengaluru Head Office Sales & Marketing department.

We cannot guarantee the authenticity or quality of any product purchased from unauthorised sources! 

You will possibly plant your farm with coconut seedlings only once in your lifetime. Therefore, choose wisely and ensure you are planting the genuine seedling.

Do always remember where the long-term benefits of Coconut Farming are concerned, “Good is not good, when the best is available!”

For your safety and peace of mind, we encourage you to report any suspicious products or sellers to us directly.

Thank you for your understanding and for choosing our brand. Your trust is our top priority.

Sincerely,  In the interest of All Deejay Customers and Farmers

Know More. .