The SEARCH, RESEARCH and DEVELOPMENT department or the SR&D Department has existed from the very inception of the Farm. Finding better ways to do the same task is a core philosophy at Deejay. This department believes that the only way to do a task is the best way. Finding that way and then improving on it, is the Deejay hallmark of innovation, improvement and creativity.
Twelve years ago, the SR&D Department reorganized itself to be even more efficient, comprising 9 young scientists and dedicated professionals, and added the “Search” division. Under the “SEARCH” section of R&D, the department has done an amazing job of identifying new cultivars, with different and new commercially viable characteristics.