The need to find the better way to do a task, nay, the best way to do a task, has been a hallmark from the inception of Deejay Farms, which began in 1969. Since then, R&D was always an important part of growth and the effort to produce better products or services. About 10 years ago a formal SR&D Team was created. The Search, Research and Development Div. has discovered new coconut cultivars in the Andaman and Nicobar Islands and elsewhere, has many new hybrids under trial, and developing new ways of better management of coconut breeding farms and commercial farms, for greater productivity. The SR&D Team has achieved several breakthroughs, of which some are listed below.
- Deejay has a computerized database of 30,000 individual palms
- Deejay has an on-going Continuous Improvement Program of Mother Palms
- Deejay does Pedigreed Breeding of each and every Next-Gen Mother Palm produced
- Deejay produces the fastest yielding and highest producing hybrid – The Deejay Sampoorna® coconut palm
- Deejay guarantees the farmer the quality and authenticity of its hybrid by a unique color-coding process
- Deejay is the first farm to commercially produce Embryo Cultured plantlets
- Deejay is the first farm to export Made in India commercial coconut seed nuts and seedlings
- The Deejay Sampoorna® can produce
- 2.49 tonnes of CNO per acre or 4.7 times more than the regular talls
- 1.5 tonnes of VCO per acre or 4.7 times more than regular talls
- 10,500 litres of TCW per acre 3.1 times more than regular talls
- 105,000 litres of Sap or Neera per acre 2.5 times more than regular talls
- 17,500 kilos of Coconut Sugar per acre, 4 times more than sugarcane
- 16,800 litres of ethanol per acre, 4 times more than sugarcane
- Is calculated to be the highest producer of food [calories] per acre of all plant and animal systems involved in food production.